[Nix-dev] Logo improvement ideas

[Luke Clifton]

Hi Tim,

Nice work, I quite like the look of the 'hex' variations.

Regards,

Luke


On Mon, 24 Aug 2015 at 13:14 Tim Cuthbertson <tim at gfxmonk.net> wrote:

> Hello all,
>
> I'm a big fan of Nix / NixOS, but I've long felt that the logo could
> do with a bit of work. So I toyed about a bit with inkscape, and came
> up with a few ideas:
>
> https://github.com/gfxmonk/nixos-logo-ideas/tree/master/exports
>
> They mostly keep to the existing logo structure, but with some changes:
>
>  - Make the lines wider, and remove the rounded caps. The existing
> logo feels too thin, as if it's made of lines rather than shapes. This
> feels fragile, particularly when scaled down.
>
>  - Made the lambda structure more obvious. To be honest, it wasn't
> until fairly recently that I noticed that the logo was made of
> lambdas. I've added gaps between each one so they don't run into a
> single shape as much. I've also added some subtle gradients at the top
> of each, to turn it into more of a woven structure, rather than a
> snowflake.
>
>  - Rotated the shape so that there's an upright lambda, and the shape
> fits better into a restricted-height context (e.g a header bar).
>
> # Shape variants:
>
> "straight": More or less equivalent to the current logo, but with
> straight (not rounded) edges
>
> "hex": Blockier in general, and gives the short foot of the lambda a
> triangular edge. This aligns all outer points to a hexagon shape,
> mirroring the inner hexagon.
>
> "slant": The lambdas in this one have a fatter head and thinner feet.
> This makes the overall structure look more dynamic and organic, but
> de-emphasizes the clean lambda shape somewhat. The shapes on this one
> may need some tweaking, as the outer shape (made by the feet) still
> seems a little disorganized still.
>
> # Highlight variants:
>
> "none": every lambda has the same shading
>
> "half": every second shape is darker (as in the current logo)
>
> "feature": the right-way-up lambda is the only darker shape. This
> makes the repeating lambda structure more obvious, but obviously
> affects symmetry.
>
> I haven't done too much experimentation with the colours, but feel
> free to crack open the svgs (in the parent directory) and try whatever
> you like.
>
> Let me know what you think!
>
> Cheers,
>  - Tim.
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